A Fresh Face on the Waterfront

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Friends of Waterfront Park unveil new branding and merchandise to promote the impending opening of Waterfront Park in 2025.

Friends of Waterfront Park (formerly “Friends of the Waterfront”) have announced a colorful new rebrand in anticipation of the grand opening of Seattle’s new 20-acre Waterfront Park in 2025. In addition to changing its name, the nonprofit has given itself a makeover incorporating warm and inviting colors, accessible fonts, and design elements that draw inspiration from the shapes of the park itself.

Seattle-based (and woman-owned) small-business, Studio Matthews, worked in collaboration with members of the Friends of Waterfront Park board of directors, and Black, Indigenous, and People of Color Community partnership committees to reimagine the brand for 2025. The result is a colorful and uplifting group effort which aims to embody the nonprofit’s longstanding commitment to relationship-building, community engagement, and to cultivating inclusive and public spaces that connect people to the Salish Sea and to each other.

Friends of Waterfront Park president & CEO, Joy Shigaki explains, “At Friends of Waterfront Park, we’ve been integral partners in the journey to bring Seattle’s vision for a vibrant waterfront to life. Our new look and name reflect our commitment to cultivating community, fostering pride in our city, and inviting everyone to be a part of the excitement as we prepare to open this world class 20-acre urban park.”

Set to open in early 2025, the Waterfront Park is the result of decades-long planning and construction and will span an approximately two mile stretch along the Seattle waterfront, providing free access to “lush gardens, open spaces, and elevated views of Elliott Bay….and free public programming and events including live music, performances, festivals, yoga, soccer, ice skating, and more.” (Quoted from www.seattle.gov)

Full listing of Summer events can be viewed here.